Amazon customers who shop for Martha Stewart products can now take advantage of a one-stop portal featuring all of Martha's product categories, including a few new ones! The Martha Stewart Storefront on Amazon.com launched this morning, showcasing four categories: Books, Food, Pets and Area Rugs.
Rather than having to navigate through the larger Amazon.com website to find Martha Stewart products, you can now find a collated and curated 'storefront' featuring the best Martha has to offer, including her own personal favourites and tips and solutions for incorporating beauty, functionality and organization into your home.
This is how the new Storefront appears on my phone.
In addition to Martha's books, you can now shop her new Pets line, place orders for Martha & Marley Spoon meal delivery kits and shop a wide assortment of Martha Stewart area rugs with Safavieh. There is a "Latest Book" link and a "Featured Product" link at the top, which will change regularly. At the bottom is a banner featuring "Martha's Favorites".
USER FEEDBACK FOR AMAZON:
The site is extremely easy to navigate and well organized into categories. The "Books" category, for instance, is subdivided into themes: Cooking, Baking, Entertaining, Weddings, Wellness, Home & Crafts. The Pets category is divided into Toys, Bedding, Feeding and Restraints. It makes it very easy to find what you're looking for in a pleasing, streamlined layout.
I did notice that not all of Martha's books are listed in the Books category, which is disappointing: just 38 of Martha's 90 titles are listed in the Storefront. Also, unless you visit the store link directly, there is no simple way to find the Martha Stewart Storefront from within the larger Amazon.com portal; the user is left to simply search "Martha Stewart" the old fashioned way in the search bar at the top of the main site, bringing up various results.
It would be nice if Amazon created a Storefront index on the main site where all of the Storefronts could be listed alphabetically, or by brand category, to make the Storefronts easier to find for the visitor coming to Amazon.com directly. Under "Departments", for instance, there should be a "Storefronts" link with a listing of all the branded Storefronts to make it easy to find.
As a Canadian shopper, too, I must mention that the Storefronts are only visible to visitors to the U.S. site. Amazon Canada, for instance, Amazon U.K., etc., do not display the Storefronts - at least not yet. Martha's food category is not available internationally, but the new pet products and the rugs can be purchased through Amazon Canada, which is great - they just aren't showcased in a Storefront format on Amazon's numerous international sites.